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SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP  1. The Foundations of Entrepreneurship  2. Ethics and Social Responsibility: Doing the Right Thing  3. Creativity and Innovation: Keys to Entrepreneurial Success SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS 4. Conducting a Feasibility Analysis and Designing a Business Model  5. Crafting a Business Plan and Building a Solid Strategic Plan 6. Forms of Business Ownership 7. Buying an Existing Business 8. Franchising and the Entrepreneur SECTION III: LAUNCHING THE BUSINESS  9. Building a Powerful Bootstrap Marketing Plan  10. E-Commerce and the Entrepreneur  11. Pricing and Credit Strategies  12. Creating a Successful Financial Plan  13. Managing Cash Flow  14. Choosing the Right Location and Layout  SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS  15. Sources of Financing: Equity and Debt  16. Global Aspects of Entrepreneurship  17. Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan  Cases Table of Contents 
        
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