Marketing 12th Edition by Kerin Hartley and Rudelius Bank Test Questions

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Category : Marketing

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Instant Download of Marketing 12th Edition by Roger Kerin, Steven Hartley, William Rudelius Solution Manual

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Table of content: 1-Creating Customer Relationships and Value through Marketing
2-Developing Successful Organizational and Marketing Strategies
3-Scanning the Marketing Environment
4-Ethical and Social Responsibility in Marketing
5-Understanding Consumer Behavior
6-Understanding Organizations as Customers
7-Understanding and Reaching Global Consumers and Markets
8-Marketing Research: From Customer Insights to Actions
9-Market Segmentation, Targeting, and Positioning
10-Developing New Products and Services
11-Managing Successful Products, Services, and Brands
12-Services Marketing
13-Building the Price Foundation
14-Arriving at the Final Price
15-Managing Marketing Channels and Supply Chains
16-Retailing and Wholesaling
17-Integrated Marketing Communications and Direct Marketing
18-Advertising, Sales Promotion, and Public Relations
19-Using Social Media to Connect with Consumers
20-Personal Selling and Sales Management 21-Implementing Interactive and Multichannel Marketing
22-Pulling It All Together
Product Details: Language: English
ISBN-10: 0077635787
ISBN-13: 978-0077635787
ISBN-13: 9780077635787
Author: Roger Kerin, Steven Hartley, William Rudelius
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