Essentials of Services Marketing 2nd edition by Wirtz Chew Lovelock Bank Test Questions

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Instant Download of Essentials of Services Marketing 2nd edition by Jochen Wirtz, Patricia Chew, Christopher Lovelock test bank

Instant download Essentials of Services Marketing 2nd edition by Jochen Wirtz, Patricia Chew, Christopher Lovelock test bank Table of Content: Chapter 1: Introduction to Services Marketing
Chapter 2: Consumer Behavior in a Services Context
Chapter 3: Positioning Services in Competitive Markets
Chapter 4: Developing Service Products: Core and Supplementary Elements
Chapter 5: Distributing Services through Physical and Electronic Channels
Chapter 6: Setting Prices and Implementing Revenue Management
Chapter 7: Promoting Services and Educating Customers
Chapter 8: Designing and Managing Service Processes
Chapter 9: Balancing Demand and Capacity
Chapter 10: Crafting the Service Environment
Chapter 11: Managing People for Service Advantage
Chapter 12: Managing Relationships and Building Loyalty
Chapter 13: Complaint Handling and Service Recovery
Chapter 14: Improving Service Quality and Productivity
Chapter 15: Organizing for Service Leadership
Chapter 14: Improving Service Quality and Productivity
Chapter 15: Organizing for Service Leadership
Product Details: Language: English
ISBN-10: 9810686188
ISBN-13: 978-9810686185
ISBN-13: 9789810686185
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