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Table of Content: Part 1          Setting the Stage: The Business of Business
1            Developing a Business Mindset
2            Understanding Basic Economics
3            The Global Marketplace
4            Business Ethics and Corporate Social Responsibility
Part 2          Building the Framework: Business Ownership and Entrepreneurship
5            Forms of Ownership
6            Entrepreneurship and Small-Business Ownership
Part 3          Guiding the Enterprise: Leadership, Organization, and Operations
7            Management Roles, Functions, and Skills
8            Organization and Teamwork
9            Production Systems
Part 4          Supporting the Workforce: Motivation and Human Resources
10            Employee Motivation
11            Human Resources Management
12            Labor Relations
Part 5          Satisfying the Customer: Marketing, Sales, and Customer Support
13            The Art and Science of Marketing
14            Product and Pricing Strategies
15            Distribution and Marketing Logistics
16            Customer Communication
Part 6          Managing the Money: Accounting and Financial Resources
17            Financial Information and Accounting Concepts
18            Financial Management
19            Financial Markets and Investment Strategies
20            The Money Supply and Banking Systems
Product Details: Language: English
ISBN-10: 0133773892
ISBN-13: 978-0133773897
ISBN-13: 9780133773897
Author: Courtland L. Bovee, John V. Thill 
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