Retailing 8th edition by Dunne Lusch and Carver Bank Test Questions

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Table of content: 1. Perspectives on Retailing.
2. Retail Strategic Planning and Operations Management.
3. Retail Customers.
4. Evaluating the Competition in Retailing.
5. Managing the Supply Chain.
6. Legal and Ethical Behavior.
7. Market Selection and Retail Location Analysis.
8. Managing a Retailer’s Finances.
9. Merchandise Buying and Handling.
10. Merchandise Pricing.
11. Advertising and Promotion.
12. Customer Service and Retail Selling.
13. Store Layout and D
Product Details: Language: English
ISBN-10: 1133953808
ISBN-13: 978-1133953807
ISBN-13: 9781133953807
Author: Patrick M. Dunne, Robert F. Lusch, James R. Carver
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