Global Marketing Management 6th Edition by Kotabe and Helsen Bank Test Questions

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Table of content: Chapter 1 Globalization Imperative
Chapter 2 Economic Environment
Chapter 3 Financial Environment
Chapter 4 Global Cultural Environment and Buying Behavior
Chapter 5 Political and Legal Environment
Chapter 6 Global Marketing Research
Chapter 7 Global Segmentation and Positioning
Chapter 8 Global Marketing Strategies
Chapter 9 Global Market Entry Strategies
Chapter 10 Global Product Policy Decisions
Chapter 11 Global Product Policy Decisions
Chapter 12 Global Pricing
Chapter 13 Global Communication Strategies
Chapter 14 Sales Management
Chapter 15 Global Logistics and Distribution
Chapter 16 Export and Import Management
Chapter 17 Planning, Organization, and Control of Global Marketing Operations
Chapter 18 Marketing Strategies for Emerging Markets
Chapter 19 Global Marketing and the Internet Chapter 20 – Sustainable Marketing in the Global Marketplace
Product Details: Language: English
ISBN-10: 1118466489
ISBN-13: 978-1118466483
ISBN-13: 9781118466483
Author: Masaaki Kotabe, Kristiaan Helsen

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Global Marketing Management 6th Edition by Kotabe and Helsen Test Bank
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