CDN ED Small Business Management 5th Edition by Longenecker Donlevy Champion Petty Palich Moore Bank Test Questions

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Table of contents: Part One: Entrepreneurial Opportunity
Chapter 1: Entrepreneurs
Chapter 2: Start-up and the Need for Competitive Advantage
Chapter 3: Family Enterprise
Chapter 4: Franchising and Buyouts
Part Two: Planning and Marketing New Ventures
Chapter 5: Developing an Effective Business Plan
Chapter 6: Small Business Marketing, Product, and Distribution Strategies
Chapter 7: Promotional and Pricing Strategies
Chapter 8: Global Marketing
Part Three: Managing New Venture Operations
Chapter 9: The New Venture Team, Small Firm Management, and Managing Human Resources
Chapter 10: Form of Organization and Legal Issues
Chapter 11: Selecting a Location and Planning the Facilities
Chapter 12: Operations Management and Control Systems
Chapter 13: Financing Requirements, Pro Forma Financial Statements, and Sources of Financing
Chapter 14: Evaluating and Managing Financial Performance
Chapter 15: Managing Growing Firms and Exit Strategies
Product Descriptions: Language: English
ISBN-10: 0176503900
ISBN-13: 978-0176503901
ISBN-13: 9780176503901
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