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1. Introduction 2. Supply and Demand 3. Empirical Methods for Demand Analysis 4. Consumer Choice 5. Production 6. Costs 7. Firm Organization and Market Structure 8. Competitive Firms and Markets 9. Monopoly 10. Pricing with Market Power 11. Oligopoly and Monopolistic Competition 12. Game Theory and Business Strategy 13. Strategies over Time 14. Managerial Decision Making Under Uncertainty 15. Asymmetric Information 16. Government and Business 17. Global Business Answers to Selected Questions Definitions References Sources for Managerial Problems, Mini-Cases, and Managerial Implications Index Credits Table of Contents
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