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In this Section: 2) Full Table of Contents BRIEF TABLE OF CONTENTS: Preface. Virtual Crit Wall, Dear Reader and Features Chapter 1. About Graphic Design Chapter 2. A Brief History of Graphic Design Chapter 3. Graphic Design Concepts Chapter 4. Researching a Graphic Design Project Chapter 5. Generating Ideas Chapter 6. The Elements and Principles of Form Chapter 7. Type and Typography Chapter 8. Proportion Systems: Grids and Alignments Chapter 9. Concepts in Actions Chapter 10. Visual Coding: Loading Form with Meaning Chapter 11. Interactions and Motions Design Chapter 12. Becoming a Designer Chapter 1. About Graphic Design Graphic Design’s Heritage Graphic Design Categories Being a Graphic Designer Influences in Graphic Design The Nuts and Bolts Process of Graphic Design Chapter 2. A Brief History of Graphic Design Industrial Expansion A Turn-of-the-Century Response to Industrialization Moving towards a Modern Sensibility The Modern World Designing Utopia Ideological Independents and the New Typography Modernism in America Advertising Design and the New York School Conceptual Image-Makers Postmodernism and the Digital Age Chapter 3. Graphic Design Concepts From Ideas to Concepts Concepts Go Further Metaphoric Concepts Analytic Concepts Meta Concepts Applying Conceptual Approaches Chapter 4. Researching a Graphic Design Project Gathering Information Defining the Problem Techniques for Visualizing Research The Saturation Point Chapter 5. Generating Ideas Making a Creative Work Environment Actively Generating Ideas Generating Montaged Ideas Benefitting from Playful Accidents Refreshing Your Vision Chapter 6. The Elements and Principles of Form Form and Function Compositional Elements Compositional Principles Chapter 7. Type and Typography Speaking with Type Historical Type Type Classifications Typeface Anatomy Typeface Families and Fonts Analytic Typography Readable Texture Metaphoric Typography Vernacular Inspiration Recontextualizing Type Type in the Third Dimension Chapter 8. Proportion Systems: Grids and Alignments Defining a Grid Developing Modular Grids Developing Modular Patterns Typographic Grids Freestyle Alignments Exploiting the Grid The Golden Ratio Paper Formats Paper-Fold Formats The Rule of Thirds Chapter 9. Concepts in Actions Concepts Inspired by a Subject’s Location Analytic-Based Concepts Using Research as a Conceptual Approach Bringing a Bigger Idea to a Concept Chapter 10. Visual Coding: Loading Form with Meaning Visual Codes Do Send Messages Tools for Visual Coding Gestalt Perception Design Using Gestalt Perception Semiotics Icon, Index, and Symbol Visually Coded Identities Logo Application Why Create Meaning in a Design Chapter 11. Interactions and Motions Design Designing for a Virtual Space Interaction and Motion Concepts Digital Storytelling The Design of Sound The Expanding Realm of Graphic Design Chapter 12. Becoming a Designer Getting a Job in Graphic Design Personal Website and Design Blog Interviewing The Business of Design The You in Your Work Design and Technology Design and the Fine Arts Table of Contents
1) Brief Table of Contents
FULL TABLE OF CONTENTS:
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