Essentials of Entrepreneurship and Small Business Management, 4th Edition Bank Test Questions

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Table of Contents

I. THE CHALLENGE OF ENTREPRENEURSHIP.

 1. The Foundations of Entrepreneurship.

 2. Inside the Entrepreneurial Mind: From Ideas to Reality.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

 3. Strategic Management and the Entrepreneur.

 4. Forms of Ownership and Franchising.

 5. Buying an Existing Business.

III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.

 6. Building a Marketing Plan.

 7. E-Commerce and the Entrepreneur.

 8. Advertising and Pricing for Profit.

IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS.

 9. Managing Cash Flow.

10. Creating a Successful Financial Plan.

11. Crafting a Winning Business Plan.

IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.

11. Sources of Financing: Equity and Debt.

12. Choosing a Location and Layout.

13. Global Aspects of Entrepreneurship.

14. Building and Leading a Successful Team.

Endnotes.

Index.

DOWNLOAD Essentials of Entrepreneurship and Small Business Management, 4th Edition BY Thomas W. Zimmerer, East Tennessee State University Norman M. Scarborough, Presbyterian College Bank Test Questions

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