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PART I: ECONOMIC FOUNDATIONS 1. Managerial Economics and Decision Making 2. Demand and Supply 3. Measuring and Using Demand PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS 4. Production and Costs 5. Perfect Competition 6. Monopoly and Monopolistic Competition 7. Cartels and Oligopoly 8. Game Theory and Oligopoly 9. A Manager’s Guide to Antitrust Policy PART III: MANAGERIAL DECISIONS 10. Advanced Pricing Decisions 11. Decisions About Vertical Integration and Distribution 12. Decisions About Production, Products, and Location 13. Marketing Decisions: Advertising and Promotion 14. Business Decisions Under Uncertainty 15. Managerial Decisions About Information 16. Using Present Value to Make Multi-Period Managerial Decisions The following content is posted on www.pearsonhighered.com: WEB APPENDIX: The Business Plan WEB CHAPTER: Franchising Decisions Table of Contents
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